Solutions

Case Studies

Learn SEO

Flappie.ch Case Study

1000% Traffic Increase
In 6 Months

1000% Traffic Increase
In 6 Months

1000% Traffic Increase
In 6 Months

Quick Facts

Spexia helped Flappie to grow from 50 to 500+ clicks per day in only 6 months.

6.7K+

Article Clicks

6.7K+

Article Clicks

6.7K+

Article Clicks

380K+

Article ımpressıons

380K+

Article ımpressıons

380K+

Article ımpressıons

10x

Overall Traffic Increase

10x

Overall Traffic Increase

10x

Overall Traffic Increase

Setup

Meet Denis, cofounder at Flappie.ch.

About Flappie: Flappie revolutionizes the cat flap market. Their AI cat flap doesn't open if the cat brings home prey.

Why Spexia: Denis wanted to start driving long-term growth early and build a significant advantage over their competitors. As they don't have SEO expertise in-house, Spexia was a perfect fit.
Status in the beginning (December 2023): Flappie started with about 50 clicks per day. Although it was quite early, the fact that their target language was German turned out to be advantageous, as it allowed them to rank early on. In English, this would have been harder due to more competition.

Meet Denis, cofounder at Flappie.ch.
Denis has no SEO experience, but knows SEO is essential for long-term growth. A perfect fit for Spexia. Using our platform, Denis saved 10+ hours each week & was able to increase traffic by 1000% in only 6 months.

Optimise existing pages

Due to Flappie only selling a single product, optimization was straightforward. Spexia analyzed their current traffic and realized they were missing the two main keywords in their Meta title, Meta description, and Landing Page. By adding these, Flappie climbed from 50 to 80 clicks per day already.

Content Strategy

Focus on problem aware topics: Flappie's target customers are cat owners, creating a large potential audience in the unaware stage. The unaware stage refers to potential customers who do not yet realize they have a problem that requires a solution. However, from a purchase intent perspective, it makes sense to focus the first articles around problem-aware topics like "cat brings home birds."

Expand to unaware stage: From there, Flappie expanded to other unaware stage areas where they already had high topical authority: Cat Flaps. This approach ensured that they built on their existing strengths, aligning with the strategy of expanding topical authority, which involves creating comprehensive content around a specific subject to become recognized as an expert in that area. This method ensured fast rankings.

Spexia handles this for Denis: Spexia made it easy for Flappie to find and prioritize these topics. Due to our topical authority score, the topics were ordered correctly from the start, ensuring an efficient and effective content strategy without Denis realizing it.

Execution

20-30 minutes per article: Execution is challenging for most teams, as content creation is time-consuming. However, Spexia simplifies this process. Our platform automatically generates the first content drafts, including pictures, reducing the time required to just 20-30 minutes per article.

Easy SEO optimisation: Additionally, we reverse engineered the leading SEO score of Clearscope, providing users with an effective way to optimize the articles.

Publish with a single click: With our seamless integration, publishing is as easy as hitting a button. This efficiency enabled Denis to outsource the task to their intern, further streamlining the process.

Results

In just six months, Spexia's strategies pushed Flappie's traffic to more than 500 clicks per day, marking a 1000% increase. This significant growth not only demonstrates the effectiveness of Spexia's SEO and content strategies but also highlights the importance of targeted optimization and efficient execution in driving long-term success.


In just six months, Spexia's strategies pushed Flappie's traffic to more than 500 clicks per day, marking a 1000% increase. This significant growth not only demonstrates the effectiveness of Spexia's SEO and content strategies but also highlights the importance of targeted optimization and efficient execution in driving long-term success.

Spexia works where you work

Have an amazing day ✌️

Have an amazing day ✌️

Have an amazing day ✌️

No Risk Offer

All In One Tool

Start For Free

The SEO Operating System for Startups Founders

Copyright © 2024 Profaile GmbH. All rights reserved.

The SEO Operating System for Startups Founders

Copyright © 2024 Profaile GmbH. All rights reserved.

The SEO Operating System for Startups Founders

Copyright © 2024 Profaile GmbH. All rights reserved.