Flappie.ch Case Study
Quick Facts
Spexia helped Flappie to grow from 50 to 500+ clicks per day in only 6 months.
Setup
Optimise existing pages
Due to Flappie only selling a single product, optimization was straightforward. Spexia analyzed their current traffic and realized they were missing the two main keywords in their Meta title, Meta description, and Landing Page. By adding these, Flappie climbed from 50 to 80 clicks per day already.
Content Strategy
Focus on problem aware topics: Flappie's target customers are cat owners, creating a large potential audience in the unaware stage. The unaware stage refers to potential customers who do not yet realize they have a problem that requires a solution. However, from a purchase intent perspective, it makes sense to focus the first articles around problem-aware topics like "cat brings home birds."
Expand to unaware stage: From there, Flappie expanded to other unaware stage areas where they already had high topical authority: Cat Flaps. This approach ensured that they built on their existing strengths, aligning with the strategy of expanding topical authority, which involves creating comprehensive content around a specific subject to become recognized as an expert in that area. This method ensured fast rankings.
Spexia handles this for Denis: Spexia made it easy for Flappie to find and prioritize these topics. Due to our topical authority score, the topics were ordered correctly from the start, ensuring an efficient and effective content strategy without Denis realizing it.
Execution
20-30 minutes per article: Execution is challenging for most teams, as content creation is time-consuming. However, Spexia simplifies this process. Our platform automatically generates the first content drafts, including pictures, reducing the time required to just 20-30 minutes per article.
Easy SEO optimisation: Additionally, we reverse engineered the leading SEO score of Clearscope, providing users with an effective way to optimize the articles.
Publish with a single click: With our seamless integration, publishing is as easy as hitting a button. This efficiency enabled Denis to outsource the task to their intern, further streamlining the process.