Focus on problem aware topics: Flappie's target customers are cat owners, creating a large potential audience in the unaware stage. The unaware stage refers to potential customers who do not yet realize they have a problem that requires a solution. However, from a purchase intent perspective, it makes sense to focus the first articles around problem-aware topics like "cat brings home birds."

Expand to unaware stage: From there, Flappie expanded to other unaware stage areas where they already had high topical authority: Cat Flaps. This approach ensured that they built on their existing strengths, aligning with the strategy of expanding topical authority, which involves creating comprehensive content around a specific subject to become recognized as an expert in that area. This method ensured fast rankings.

Spexia handles this for Denis: Spexia made it easy for Flappie to find and prioritize these topics. Due to our topical authority score, the topics were ordered correctly from the start, ensuring an efficient and effective content strategy without Denis realizing it.