SEO For Startups - Start Here!

$100M SEO for Startups Course

Written by Jan-Oliver Seidenfuss

Hi everyone, I’m Olli, Co-Founder at getspexia.com.

This course is my attempt to make SEO for startups easy.

It is specifically targeted at startup founders (technical or non technical) but can really be used by anyone trying to learn or dig deeper into SEO.

My personal goal is to enable you to design and implement your own SEO strategy. I give away everything I know & will constantly update this course.

But let’s make one thing very clear: Just like you, I am a Founder. I learned a lot about SEO over the last 2 years but am by now means a seasoned SEO veteran with 20 years of experience.

Still, I know a thing or two, will share everything I know here & tell you exactly what I am doing to get sustainable results like the one you can see below.

This is flappie.ch, one of the startups we work with at Spexia. Feel free to check out their growth yourself using this free Ahrefs tool.

So if you trying to dig into SEO, I hope you enjoy this course & feel free to always reach out to me on X if you have questions.

If you are a seasoned SEO veteran, I invite you to collaborate with me on this course to make it even better & easier to understand. Hit me up on X!

Enjoy y’all - May growth be with you!🤘

Hi everyone, I’m Olli, Co-Founder at getspexia.com.

This course is my attempt to make SEO for startups easy.

It is specifically targeted at startup founders (technical or non technical) but can really be used by anyone trying to learn or dig deeper into SEO.

My personal goal is to enable you to design and implement your own SEO strategy. I give away everything I know & will constantly update this course.

But let’s make one thing very clear: Just like you, I am a Founder. I learned a lot about SEO over the last 2 years but am by now means a seasoned SEO veteran with 20 years of experience.

Still, I know a thing or two, will share everything I know here & tell you exactly what I am doing to get sustainable results like the one you can see below.

This is flappie.ch, one of the startups we work with at Spexia. Feel free to check out their growth yourself using this free Ahrefs tool.

So if you trying to dig into SEO, I hope you enjoy this course & feel free to always reach out to me on X if you have questions.

If you are a seasoned SEO veteran, I invite you to collaborate with me on this course to make it even better & easier to understand. Hit me up on X!

Enjoy y’all - May growth be with you!🤘

Hi everyone, I’m Olli, Co-Founder at getspexia.com.

This course is my attempt to make SEO for startups easy.

It is specifically targeted at startup founders (technical or non technical) but can really be used by anyone trying to learn or dig deeper into SEO.

My personal goal is to enable you to design and implement your own SEO strategy. I give away everything I know & will constantly update this course.

But let’s make one thing very clear: Just like you, I am a Founder. I learned a lot about SEO over the last 2 years but am by now means a seasoned SEO veteran with 20 years of experience.

Still, I know a thing or two, will share everything I know here & tell you exactly what I am doing to get sustainable results like the one you can see below.

This is flappie.ch, one of the startups we work with at Spexia. Feel free to check out their growth yourself using this free Ahrefs tool.

So if you trying to dig into SEO, I hope you enjoy this course & feel free to always reach out to me on X if you have questions.

If you are a seasoned SEO veteran, I invite you to collaborate with me on this course to make it even better & easier to understand. Hit me up on X!

Enjoy y’all - May growth be with you!🤘

Course Chapters

Course Chapters
Course Chapters

My hope

My hope is that this course

  • will save you hundreds of hours you don’t have to spend on reading random resources that aren’t helpful. Time you can now spend on moving other aspects of your business forward.

  • will save you $1000’s of dollars as you don’t have to outsource crucial SEO tasks.

  • will prevent you from hiring a mediocre agency for $2000+/month that drives no impact.

It would typically cost at least $1000 on e.g. reforge.com but I'm happy to give it away for $0 - 100% for free.

My hope is to enable you to get started with SEO yourself, reach the first few hundred monthly visitors and then use getspexia.com to scale your SEO efforts further.

As an homage to Alex Hormozi I call the course $100M SEO For Startups. How to get customers without paying for ads.


We'll start by looking at the bigger picture of SEO together in the next chapter.

My hope is that this course

  • will save you hundreds of hours you don’t have to spend on reading random resources that aren’t helpful. Time you can now spend on moving other aspects of your business forward.

  • will save you $1000’s of dollars as you don’t have to outsource crucial SEO tasks.

  • will prevent you from hiring a mediocre agency for $2000+/month that drives no impact.

It would typically cost at least $1000 on e.g. reforge.com but I'm happy to give it away for $0 - 100% for free.

My hope is to enable you to get started with SEO yourself, reach the first few hundred monthly visitors and then use getspexia.com to scale your SEO efforts further.

As an homage to Alex Hormozi I call the course $100M SEO For Startups. How to get customers without paying for ads.


We'll start by looking at the bigger picture of SEO together in the next chapter.

My hope is that this course

  • will save you hundreds of hours you don’t have to spend on reading random resources that aren’t helpful. Time you can now spend on moving other aspects of your business forward.

  • will save you $1000’s of dollars as you don’t have to outsource crucial SEO tasks.

  • will prevent you from hiring a mediocre agency for $2000+/month that drives no impact.

It would typically cost at least $1000 on e.g. reforge.com but I'm happy to give it away for $0 - 100% for free.

My hope is to enable you to get started with SEO yourself, reach the first few hundred monthly visitors and then use getspexia.com to scale your SEO efforts further.

As an homage to Alex Hormozi I call the course $100M SEO For Startups. How to get customers without paying for ads.


We'll start by looking at the bigger picture of SEO together in the next chapter.

Materials I used to create this course

There usually is some hidden gem of information for any topic you want to learn.

When it comes to SEO, this gem is content produced by Ethan Smith (and hopefully this course).

Ethan Smith is CEO at Graphite - a growth agency, focused on SEO and content strategy, that builds scalable growth engines for companies like MasterClass, Robinhood, Webflow, and Notion.

They are world class.

A big part of this course is based on what I learned from consuming all his content, enriched with further concepts, structured & explained in an easy to understand way.

I linked you my top 3 resources to learn SEO.

The thing is, Graphite found that most of the SEO actions have no impact but take a lot of time to implement. Sounds like a bad idea, right? It is.

To prevent this, they defined high impact activities, the 5% that drive 95% of the results.

This course is focused on these.

Note however that nobody from Graphite is affiliated with this content. They have nothing to do with Spexia. I just want to give them the credits they deserve. So go check out Graphite & I wish that you will, at some point, grow with their help!

There usually is some hidden gem of information for any topic you want to learn.

When it comes to SEO, this gem is content produced by Ethan Smith (and hopefully this course).

Ethan Smith is CEO at Graphite - a growth agency, focused on SEO and content strategy, that builds scalable growth engines for companies like MasterClass, Robinhood, Webflow, and Notion.

They are world class.

A big part of this course is based on what I learned from consuming all his content, enriched with further concepts, structured & explained in an easy to understand way.

I linked you my top 3 resources to learn SEO.

The thing is, Graphite found that most of the SEO actions have no impact but take a lot of time to implement. Sounds like a bad idea, right? It is.

To prevent this, they defined high impact activities, the 5% that drive 95% of the results.

This course is focused on these.

Note however that nobody from Graphite is affiliated with this content. They have nothing to do with Spexia. I just want to give them the credits they deserve. So go check out Graphite & I wish that you will, at some point, grow with their help!

There usually is some hidden gem of information for any topic you want to learn.

When it comes to SEO, this gem is content produced by Ethan Smith (and hopefully this course).

Ethan Smith is CEO at Graphite - a growth agency, focused on SEO and content strategy, that builds scalable growth engines for companies like MasterClass, Robinhood, Webflow, and Notion.

They are world class.

A big part of this course is based on what I learned from consuming all his content, enriched with further concepts, structured & explained in an easy to understand way.

I linked you my top 3 resources to learn SEO.

The thing is, Graphite found that most of the SEO actions have no impact but take a lot of time to implement. Sounds like a bad idea, right? It is.

To prevent this, they defined high impact activities, the 5% that drive 95% of the results.

This course is focused on these.

Note however that nobody from Graphite is affiliated with this content. They have nothing to do with Spexia. I just want to give them the credits they deserve. So go check out Graphite & I wish that you will, at some point, grow with their help!

Course Chapters

The SEO Operating System for Startups Founders

Copyright © 2024 Profaile GmbH. All rights reserved.

The SEO Operating System for Startups Founders

Copyright © 2024 Profaile GmbH. All rights reserved.

The SEO Operating System for Startups Founders

Copyright © 2024 Profaile GmbH. All rights reserved.